Product planning

Planning a mobile MVP

Practical guidance for founders and teams planning their next digital product.

Start with one useful outcome

Write down the problem, who faces it and the action your app should help them complete. This becomes the test for every proposed feature.

Separate essentials from later ideas

Identify the smallest end-to-end journey that delivers value. Authentication, payments and notifications should be included because that journey needs them, rather than by default.

Plan the work around review points

Review the user flow before visual design, the prototype before development and the main journeys before release. A short feedback loop makes changes easier to manage.

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